Posts by Mike Capuzzi

On this episode of 3 in 3, I want to focus on the importance of remembrance and three simple strategies you should be using to remember customers and show them you’re different and care about them more than just a sales transaction. High Impact Marketing Tip #1 – Send handwritten thank you notes If you’ve…

For years, I have used these unique, hand-scribbled letters, which I call a CopyDoodle letters to get attention and get my recipients to read my letter. On this episode of 3 in 3, I am going to share the three steps to go from a blank sheet of paper to your own CopyDoodle letter, so…

On this episode of 3 in 3, I am going to share a neat company I found that allows you to create these cool canvas prints and how you can use them to create unique wall art gifts for your customers, clients, members, etc. It’s a unique gift that will get noticed and not thrown…

On this episode of 3 in 3, I am going to share three cool, inexpensive gift ideas that people love, and I have used over the years. The first are JournalBooks, which are neat little customized notebooks your customers or members can keep notes in.  The second are luggage identifiers – people love these, and…

Last week my family and I visited Disney World where I was once again reminded of Disney’s amazing ability to extract maximum profits from its guests. While there, I jotted down three profit shot strategies Disney uses to make it easier for people to spend money with them that you can use too.  These strategies are…

On this episode of 3 in 3, I want to show you three high impact ways you can use a shook in your business, so get ready for 3 in 3. High Impact Marketing Tip #1 – Use Your Shook to Generate Leads Books have been effective lead generation tools for over 100 years and…

This month, I’m focusing on why I believe all business owners should consider publishing a shook™, a unique type of short book, for their business. On this episode of 3 in 3, I want to focus on the three big reasons why I believe publishing a shook for your business is smart, so get ready…

On last week’s episode I announced that July is International Shook Month . Shooks™ are unique non-fiction short books, published by business owners and designed to be read in about 60 minutes by a targeted reader. On this episode of 3 in 3, I want to describe the three reasons why I believe publishing a shook…

On last week’s episode I shared my Bill Glazer Outrageous Campaigns Live experience and while at this event, I reconnected with individuals who helped make Bill’s event amazing. On this episode, I am going to share their information because if you do events these three remarkable people can make them special, so get ready for…

Last week I had the privilege to attend and speak at Bill Glazer’s Outrageous Campaigns Live event.  This was a tremendous two-day event featuring 38 presenters who shared some of their best marketing campaigns, including Russell Brunson, Yanik Silver, Ryan Deiss and many others. I was impressed with the content and format of the event…