Posts by Mike Capuzzi

I’m sure you’ve heard the saying, “the only difference between salad and garbage is timing.” If you take a moment to think about it as it relates to the timing of your marketing efforts, it illustrates a fairly obvious picture. Much like how a crispy, fresh salad will turn into wilted, soggy compost material, the…

I love studying the history of marketing, advertising and copywriting and always keep my marketing radar on for smart marketing ideas I can use and share with you. If you simply maintain a constant mode of searching around you for marketing ideas you can use in your business, there’s a high probability you can leverage…

Over the past few weeks I’ve seen several occurrences of something all business owners need to be aware, especially if they’re doing it. Chances are you’ve seen the same type of behavior and quite possibly have done it yourself. Done daily, it will severely limit the number of friends you have. Done once-in-awhile as a…

If you’ve read any of my previous articles on this site, you know I am a huge fan of keeping my marketing radar on and scanning all forms of media I encounter daily for ideas I can use in my own business or share with my readers. A smart thing everybody reading this can do…

At this time of year, right in the middle of gift-giving season, it’s common to see to a variety of handcrafted gifts available, including: Handcrafted tools Handcrafted jewelry Handcrafted furniture Handcrafted candies Handcrafted beers and spirits Handcrafted clothing Giving handcrafted gifts convey the message you invested the time and energy into giving something special with…

Recently, I learned about an extraordinary bricks and mortar business owner – David Garofalo – whose marketing impressed me so much, I reached out to him to see if he would allow me to interview him for my Profit Automation Letter subscribers. Fortunately he said yes and the result is one of the most amazing…

Direct mail can be (and often should be) fun if you want your recipients to notice and engage with it. I’ve been preaching the benefits of high impact direct mail (as a matter of fact, for a limited time, you can get a copy of my High Impact Direct Mail training for 50% off here).…

In this quick and easy to read article, I want to share a simple, yet powerful strategy to engage readers of your books, newsletters and other printed marketing materials. I call it the Go Get, Go See, Go Hear Engagement Trifecta. In today’s business environment, marketers, authors and newsletter publishers face a mountainous challenge to…