Posts by Mike Capuzzi
Dan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on ‘graphic enhancements’ in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter…
Read MoreAnnouncing the CopyDoodles® Success Strategies Webinar Series!
One of the best ways to improve your marketing is to watch what other smart marketers are doing and figure out a way to use those same successful strategies in your business. With this in mind, I am launching a series of free, LIVE CopyDoodles® Success Strategies webinars where I will interview some of the…
Read MoreTestimonial Strategies-The Temptation of “Testiphonials”
Smart marketers know having real testimonials is a powerful marketing strategy. What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word “real.” Lately, I have seen an increase in a practice I personally…
Read MoreA Timeless Secret: Mastermind to Grow Rich
These past few weeks I have been busy working on a project that I have been keeping a bit of a secret. But now I am ready to reveal what I have been working on… I have been hard at working putting together a great new book called, Mastermind to Grow Rich and today I’m…
Read MoreWhat LEGOLAND® Borrowed From Disney (and you can too)
I just returned from a family vacation in San Diego, California. My two daughters love their LEGOs®, so making the trip to LEGOLAND in Carlsbad was a high priority. LEGOLAND, in case your not familiar with it is an amusement park based on, you guessed it, LEGO bricks. I have to tell you that if…
Read MoreNew Response Boosting Content Added to CopyDoodles Membership Site
New Response Boosting Content Added to CopyDoodles Membership Site We’ve just released 20 fun new CopyComics, including 10 restaurant-themed specific comics on our membership site. CopyComics are copyright free comics for marketers and they may be customized via our CopyComic Generator. Also just released is a brand new CopyTemplate. CopyTemplates are templates you can customize…
Read MoreNew CopyDoodles Edition & Much More Just Released!
As part of my promise to my CopyDoodles Gold Members, we’ve just added a ton of new response-boosting content on our CopyDoodles member site, including a brand new CopyDoodles edition – the Carly Edition. The Carly Edition is a set of over 790 new CopyDoodles in a unique handwriting style. As part of the release,…
Read MoreA Wise Lesson From Napoleon Hill
Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy. Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design…
Read MoreMike Capuzzi Speaks At Dan Kennedy’s “Business Of Copywriting Academy”
Hey Guys! Well I’m on the road again today this time to Cleveland, OH to speak at Dan Kennedy’s “Business of Copywriting Academy.” I am going to be one of only three guest speakers at Dan’s event and I’ll be speaking on the topic of Copy Cosmetics. The workshop is for professional copywriters and they’ll…
Read MoreGKIC Marketer Of The Year And Much Much More…
A Report from the 2010 Glazer-Kennedy SuperConference I just got back from the 2010 Glazer-Kennedy SuperConference in Dallas, Texas. It was another four days of intense learning and powerful networking and as usual, it was great to see old friends and meet new ones. At the 2009 GKIC SuperConference, I had the opportunity to be…
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