Posts by Mike Capuzzi
Glazer Kennedy Superconference 2010-See You There!
If you’re heading to the 2010 Glazer-Kennedy Super Conference this week in Dallas, please make sure you stop by our booth during exhibit hours! For the first time ever, we’ve decided to host a booth and get a chance to meet all the great folks at the Super Conference! We also have some exciting information…
Read MoreHow to Create a Realistic Handwritten Letter on Yellow Pad Paper
If you’re a student of marketing that stands out and gets attention then chances are you’ve seen simulated handwritten letters on yellow legal pad paper and if you’re like me – it got your attention. This can be an excellent way to increase the response of your marketing. And if you’re really like me, you…
Read MoreCopy Cosmetic Tips-How to Create Eye-Catching Bullet, Number & Check Lists
One of the smartest copywriting strategies is to use lists, such as bullet, check, and number lists when writing about your product or service, however 98% of copywriters and marketers overlook the critical importance of how their lists look and what they can do to make them stand out and grab the attention of their…
Read MoreMaverick MasterMind™: Special Webinar With Mike Capuzzi And Yanik Silver!
Good Saturday morning! My wife is gonna kill me because I am “working” on a Saturday morning, but I just had to send this mail to you. For the past 8 months, Yanik Silver and I have been working on a special type of mastermind group. While its taken a bit longer than we expected,…
Read MoreCopywriting Cosmetics: Why Copy Cosmetics are Important to Your Marketing Success!
If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks “copy cosmetics” and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”…
Read MoreMarketing Tips- 6 Reasons Why Disney is a Great Company (Part 3 of 3)
So far I’ve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group. To recap: 1) Ask for feedback (and capture contact info) 2) Create and share your story 3) Foster an environment of idea sharing 4) Create a…
Read MoreMarketing Tips- 6 Reasons Why Disney is a Great Company (Part 2 of 3)
If you ever get the opportunity to be a part of a Disney Institute program, I highly recommend it. Earlier this week, my Elite Experience Mastermind Group spent two days at Disney, including a half-day “behind-the-scenes” tour of the Magic Kingdom, where our hostess shared the little-known, but rather profound strategies Disney employs to make…
Read MoreMarketing Tips- 6 Reasons Why Disney is a Great Company (Part 1 of 3)
I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World. We spent a day and a half masterminding and a half day taking a “behind-the-scenes” tour of Disney. We held this meeting at Disney for this specific reason – to learn how one of the world’s greatest companies creates…
Read MoreCopy Cosmetics-Copywriting Design Done Wrong!
Recently, I heard a news report about “Artic goo.” Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting. Being a copy cosmetics geek, I couldn’t help but make…
Read MoreHow to Grab Attention And Create Authority Positioning Using a Tear Sheet
Tear sheets are meant to look like a magazine or newspaper article that was written about you and your business and was literally torn out of the publication.They are a unique, fun way to grab attention, create instant credibility and expert branding and increase response to your marketing. Personally, I’ve used tear sheets in two…
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