Posts by Mike Capuzzi
Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 3 of 3)
So far I’ve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group. To recap: 1) Ask for feedback (and capture contact info) 2) Create and share your story 3) Foster an environment of idea sharing 4) Create a…
Read MoreMarketing Tips- 6 Reasons Why Disney is a Great Company (Part 2 of 3)
If you ever get the opportunity to be a part of a Disney Institute program, I highly recommend it. Earlier this week, my Elite Experience Mastermind Group spent two days at Disney, including a half-day “behind-the-scenes” tour of the Magic Kingdom, where our hostess shared the little-known, but rather profound strategies Disney employs to make…
Read MoreMarketing Tips- 6 Reasons Why Disney is a Great Company (Part 1 of 3)
I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World. We spent a day and a half masterminding and a half day taking a “behind-the-scenes” tour of Disney. We held this meeting at Disney for this specific reason – to learn how one of the world’s greatest companies creates…
Read MoreCopy Cosmetics-Copywriting Design Done Wrong!
Recently, I heard a news report about “Artic goo.” Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s surface, leaving a disfiguring wound on an otherwise pristine natural setting. Being a copy cosmetics geek, I couldn’t help but make…
Read MoreHow to Grab Attention And Create Authority Positioning Using a Tear Sheet
Tear sheets are meant to look like a magazine or newspaper article that was written about you and your business and was literally torn out of the publication.They are a unique, fun way to grab attention, create instant credibility and expert branding and increase response to your marketing. Personally, I’ve used tear sheets in two…
Read MoreMarketing Tips: Swim With the Sharks and Learn!
I normally don’t watch a lot of TV, but one show I’ve really come to enjoy and suggest all entrepreneurs watch is Shark Tank on ABC. Each episode is a valuable lesson for all entrepreneurs. During the show, five ultra-successful entrepreneurs and multi-millionaires (a.k.a. the sharks) listen as business owners and entrepreneurs from all over…
Read MoreMarketing Tips: How a Blizzard Helps Improve Your Marketing
Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’re getting hit again today with another HUGE snow storm. Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and “top of mind” attention all this…
Read MoreWhat Makes Entrepreneurs Tick
Yesterday, I passed the 100 hour mark on the research and compilation of my upcoming presentation at next week’s Glazer-Kennedy Insider’s Circle SuperConference. I believe I am working on one of the most comprehensive and in-depth looks into “copywriting cosmetics” and how they can improve response when used correctly. How their copywriting and marketing projects…
Read MoreHandwriting & CopyDoodles Grab Attention!
Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table. What caught my eye was the red, handwritten word “BIG” and arrow on the cover. I did a double-take to see if this was one of my CopyDoodles (it wasn’t, but…
Read MoreI Found $250,000 in My Office Today
I woke up at 4:00 AM this morning. Not by choice, mind you. But instead it was one of those “an idea popped in my head, while I was sleeping” things that happen frequently to entrepreneurs (I’m sure you can relate). Anyway, after tossing and turning for 30 minutes, I got out of bed. Since…
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