Business Marketing Tips
Copywriting Cosmetics: Why Copy Cosmetics are Important to Your Marketing Success!
If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks “copy cosmetics” and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletterā¦ āCosmetics Matter!ā…
Read MoreMarketing Tips- 6 Reasons Why Disney is a Great Company (Part 3 of 3)
So far Iāve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group. To recap: 1) Ask for feedback (and capture contact info) 2) Create and share your story 3) Foster an environment of idea sharing 4) Create a…
Read MoreMarketing Tips- 6 Reasons Why Disney is a Great Company (Part 2 of 3)
If you ever get the opportunity to be a part of a Disney Institute program, I highly recommend it.Ā Earlier this week, my Elite Experience Mastermind Group spent two days at Disney, including a half-day ābehind-the-scenesā tour of the Magic Kingdom, where our hostess shared the little-known, but rather profound strategies Disney employs to make…
Read MoreMarketing Tips- 6 Reasons Why Disney is a Great Company (Part 1 of 3)
I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World.Ā We spent a day and a half masterminding and a half day taking a ābehind-the-scenesā tour of Disney. We held this meeting at Disney for this specific reason ā to learn how one of the worldās greatest companies creates…
Read MoreCopy Cosmetics-Copywriting Design Done Wrong!
Recently, I heard a news report about āArtic goo.ā Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the waterās surface, leaving a disfiguring wound on an otherwise pristine natural setting. Being a copy cosmetics geek, I couldnāt help but make…
Read MoreHow to Grab Attention And Create Authority Positioning Using a Tear Sheet
Tear sheets are meant to look like a magazine or newspaper article that was written about you and your business and was literally torn out of the publication.They are a unique, fun way to grab attention, create instant credibility and expert branding and increase response to your marketing. Personally, Iāve used tear sheets in two…
Read MoreMarketing Tips: Swim With the Sharks and Learn!
I normally donāt watch a lot of TV, but one show Iāve really come to enjoy and suggest all entrepreneurs watch is Shark Tank on ABC. Each episode is a valuable lesson for all entrepreneurs.Ā During the show, five ultra-successful entrepreneurs and multi-millionaires (a.k.a. the sharks) listen as business owners and entrepreneurs from all over…
Read MoreMarketing Tips: How a Blizzard Helps Improve Your Marketing
Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’reĀ getting hit again today with another HUGE snow storm. Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and ātop of mindā attention all this…
Read MoreWhat Makes Entrepreneurs Tick
Yesterday, I passed the 100 hour mark on the research and compilation of my upcoming presentation at next week’s Glazer-Kennedy Insider’s Circle SuperConference. I believe I am working on one of the most comprehensive and in-depth looks into “copywriting cosmetics” and how they can improve response when used correctly. How their copywriting and marketing projects…
Read MoreHandwriting & CopyDoodles Grab Attention!
Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table.Ā What caught my eye was the red, handwritten word āBIGā and arrow on the cover. I did a double-take to see if this was one of my CopyDoodles (it wasnāt, but…
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