Business Marketing Tips

Over the past several months, I’ve been immersing myself into the deep study of Napoleon Hill’s definition of the Master Mind, as described in his 1928 book, Law of Success.  Interestingly, Law of Success preceded Hill’s more famous, Think and Grow Rich, by 12 years (the first edition of Law of Success was released for…

If you’ve read any of my past marketing tips, you know I stress the importance of always having what I call your “marketing radar” always on. Sharp marketers are always on the look-out for current events, news, experiences, examples, people, etc. which offer an opportunity to build a marketing message around. The world around you…

One smart way to create high impact marketing is to not make the same mistakes others make, and you have to look no further than your mailbox for lesson after lesson on how not to market your business. If you’ve read my articles for any length of time, you know I like to run high…

Zip, zing, swoosh and another year has flown by and is in the history books.  I won’t take up valuable real-estate by stating the obvious, but it sure does seem like time is going faster and faster. It’s common in the business and marketing world to use January (and the start of a new year), as…

Today, it’s easier than ever to suffer from business owner isolation.  Even with all of the advancements digital connectedness, business owners often find themselves isolated and running their business in a solitary, “I’m the only one“ manner. Bill Glazer summed it up perfectly when he said, “The entrepreneur/business owner is the loneliest person on earth.”…

Given the year is winding down, I thought I would share a few book recommendations and resources I found worthwhile in 2016.  Next week, I will share some interesting and useful book-related resources, but today I want to share a book I read this past weekend,The Revenge of Analog: Real Things and Why They Matter…

Apparently, I blinked and my two little girls are now both in high school. My head spins as I try to comprehend how that happened so quickly, and for anybody reading this who has young kids, never, ever wish the days to go faster.  Cherish the time when your kids are beautifully innocent. As a father…

I am an on-going student of marketing and copywriting, and I am always in learning and seeking out mode when it comes to improving my own abilities.  Whether it’s a book, training resource or event, I always try to keep my marketing radar on for new opportunities, ideas and ah-ha’s. Recently I learned something new…

In today’s advertising and marketing world, it seems most advertisers and marketers have fallen under the spell that nobody reads copy and anything longer than a Tweet. If you study advertising from the mid-20th century you would immediately see that copywriters back then relied heavily on what I call the power of information-first advertising and…

In my last article, I introduced the reader to Joe McNeill of Bob Davidson Ford in Baltimore and how a simple postcard they send out every month is generating over $500,000 in gross sales per year. Part of wanted I wanted to point out with that article was showing you how sometimes marketing that “isn’t…