Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

Mike Capuzzi's Small Business Marketing Tips

For over a decade, I have compiled a comprehensive collection of small business marketing tips designed to help business owners thrive in competitive markets. This extensive collection contains hundreds of actionable strategies, innovative ideas, and practical advice tailored specifically for small businesses.

Whether you’re looking to attract more customers, increase your online presence, or refine your marketing tactics, my collection of small business marketing tips has you covered. These tips draw from years of hands-on experience and success in the field, providing you with proven methods to enhance your marketing efforts. From leveraging social media and email marketing to optimizing your website and crafting compelling content, each tip is designed to be practical and easy to implement.

By exploring these tips, you can gain fresh perspectives and innovative solutions to common marketing challenges. The insights you’ll uncover can help you make informed decisions, maximize your marketing budget, and achieve sustainable growth. Let these tried-and-true small business marketing tips you towards achieving your business goals and building a stronger, more resilient brand.

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Highway to Profits

By Mike Capuzzi | March 26, 2012

I admit, I’m a big AC/DC fan. Have been for years and recently while listening to their Highway to Hell album, the title (and marketing concept) for this article came to me. I hope it paints a clear visual for you and your future marketing efforts. Last week, I shared an article about a pretty decent display ad I recently…

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A Display Ad Worthy of Your Study (and can you find the one missing thing?)

By Mike Capuzzi | March 20, 2012

A few months back, I saw this ad in the newspaper and as soon as I saw it, I ripped it out and filed it to discuss as a display advertisement worthy of review. And just so there’s no confusion, I am not a customer or affiliate of MyPillowÂź, but I definitely think they are doing a lot of things…

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The “Old School” Power of Lift Notes

By Mike Capuzzi | March 7, 2012

Each of us can learn a lot (or be reminded of what we already know) by studying classic direct mail packages for our offline and online businesses, which is one reason I suggest you NEVER throw out your “junk mail’ until you go through it with your marketing radar set to “on.” Personally, I collect and save all the attention-grabbing…

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The "Old School" Power of Lift Notes [CDTV: Episode 32]

By Mike Capuzzi | March 5, 2012

The Old School Power of Lift Notes [CDTV: Episode 32] In this episode of CopyDoodles TV, Mike Capuzzi shares different techniques for using lift notes in your  marketing. Not sure what a lift note is? That’s okay they’re simple to use and highly effective for all your direct marketing pieces!

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3 Ways To Profit With Personalized Gift Certificates

By Mike Capuzzi | February 23, 2012

This is a fun marketing tactic I’ve personally and successfully have used (and have helped many clients use) over the years to drive in business.  It combines the excitement of a “gift” with the power of personalization to create a powerful one-two marketing punch.  And what I love about it is that you can easily create a Web or print…

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Leap Year Marketing Ideas You Can Use Immediately (Part 2)

By Mike Capuzzi | February 17, 2012

This year is a little special and different than last year (and the year before). That’s because celebrate a holiday in February that only comes around every 1461 days (or 4 years). This is the perfect day for all business owners and entrepreneurs to create some fun marketing for sales, promotions, marketing, and more! Leap year is the time to…

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Leap Year Marketing Tactics That Only Come Along Every 1461 Days (Part 1)

By Mike Capuzzi | February 16, 2012

This month we celebrate a holiday around the globe that only comes around every 4 years (or 1461 days) and which makes February just a little bit longer so there’s an extra day for sales, promotions, marketing, and fun. Leap year is the perfect opportunity to come up with unique marketing strategies that capture your audience’s attention. In today’s post,…

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Leap Year Marketing Tactics That Only Come Along Every 1461 Days [CDTV: Episode 31]

By Mike Capuzzi | February 14, 2012

Mike’s busy working on his newsletter. so your CopyDoodles Success Coach Lauren brings you 3 awesome leap year marketing tactics and ideas you can start using today!

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How Online Marketers Can Use Webinars to Generate Profitable New Revenue Streams!: Part 2

By Mike Capuzzi | January 26, 2012

Last week I spoke about how offline business owners and professionals can use webinars in order to generate profitable new revenue streams. If you missed that article, make sure to check it out now! And just in case you did miss that article, a webinar is typically a live video and audio presentation where attendees can see your computer screen…

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4 Smart Ways Any Type of Offline Business Owners or Professional Can Use Webinars to Generate Profitable New Revenue Streams!: Part 1

By Mike Capuzzi | January 19, 2012

A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is to start using webinars. Webinars have been around for years and if you’re not familiar with them they’re a great way to host virtual meetings and presentations without ever having to leaving your office. Webinars are also super-convenient for your attendees as they…

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Timely Marketing Ideas For The Month of February [CDTV: Episode 30]

By Mike Capuzzi | January 18, 2012

In this episode of CopyDoodles TV, Mike Capuzzi shares several great ideas for marketing ideas you can be using in the month of February.

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Capture Readers Attention in 2012 Using My “Little Hinge” Marketing Template

By Mike Capuzzi | January 12, 2012

If you’re looking for a fun and unique way to get attention and increase the results of your marketing in 2012, consider using the CopyDoodles Access Club brand new “little hinge” marketing template! You may have heard the quote, “Big doors swing on little hinges,” from successful business owner and author, W. Clement Stone, in the book, The Success System…

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