Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

Last week, I hosted a contest to see if anybody could identify the mistake made in a stadium billboard I saw during a baseball game.  There was a smart copywriting tip to be found in the contest. You can read my original article here. While a few readers offered suggestions on how to improve the headline, only one reader correctly…

Given the time of year it is here in the States, I thought this article was quite appropriate.  For those of us old enough to remember, back in the 70’s Chevrolet ran what is one of the “best” car commercials of all time with its “Baseball, Hot Dogs, Apple Pie and Chevrolet” campaign. I found a version of the commercial…

If you’ve been a follower of mine for any length of time, you know I am a huge fan of connecting with highly personal marketing.  In my opinion, nothing beats a personal, me-to-you looking marketing effort to get attention and get response. Today, I want to share yet another story of how personal marketing gets results, and in this case…

I came across this simple little newspaper ad recently and it immediately caught my eye because it does an excellent job of doing something most business owner’s marketing doesn’t do.  It has a hyper-focused marketing message. Unfortunately, most business-owner marketing is generic and doesn’t speak to a specific target audience and address their specific pains or needs. This is why…

My buddy Karl Bryan has undertaken a huge initiative – to start a new digital magazine published specifically for business consultants and coaches – and I am trying to help him. It’s called The Six Figure Coach Magazine and you can get a free subscription here. The current issue is available and in it you will find an article, by…

There is a profound thought about being pithy, that has been attributed to many different individuals over the centuries, which is an important reminder for all marketers. The earliest comes from the French mathematician, Blaise Pascal, who wrote, “I have made this [letter] longer than usual because I have not had time to make it shorter.” Several hundred years later,…

I don’t know what your thoughts are on the matter, but it’s my opinion the never-ending battle to get the attention of a target recipient, with a marketing/advertising message, is getting harder and harder. The simplistic days of three major TV networks, must-read magazines and a strong local, daily newspaper are ancient history. All this has been replaced with an…

I just heard the news that Philadelphia lost a familiar icon last week with the passing of the larger-than-life Ben Franklin actor, Ralph Archbold. For the past 44 years, Ralph was, in my opinion, the BEST Ben Franklin actor and was a familiar fixture in Old City, Philadelphia. As somebody who grew up in the Philly area, I remember seeing…

Two weeks ago, I hosted the first in-person meeting for my 2017 mastermind group and even though I have been leading similar groups for the past decade, hours after the meeting ended, I was still intoxicated by the high that comes from being around and masterminding with smart people. There is nothing like being in a room with other like-minded,…

You know what I love about my business? I get to wake up every day to do something I love. I get to work with business smart, action-oriented mastermind group members to do the things that enable them to reach their goals and dreams. Masterminding with smart people is one of the most satisfying things in the world to me. I’ve been…

In my introductory article on mastermind groups, I shared my views on what I believe Napoleon Hill meant when he described his “Master Mind principle.”  You can read this article here. In this article, I want to discuss the opportunities of being in the high-level, high-fee mastermind group business. During my research of Hill’s writings, I never saw him discuss…

Over the past several months, I’ve been immersing myself into the deep study of Napoleon Hill’s definition of the Master Mind, as described in his 1928 book, Law of Success.  Interestingly, Law of Success preceded Hill’s more famous, Think and Grow Rich, by 12 years (the first edition of Law of Success was released for a private few in 1925).…