Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

If you’ve read any of my past marketing tips, you know I stress the importance of always having what I call your “marketing radar” always on. Sharp marketers are always on the look-out for current events, news, experiences, examples, people, etc. which offer an opportunity to build a marketing message around. The world around you is ripe with opportunity and…

One smart way to create high impact marketing is to not make the same mistakes others make, and you have to look no further than your mailbox for lesson after lesson on how not to market your business. If you’ve read my articles for any length of time, you know I like to run high impact marketing contests to see…

Zip, zing, swoosh and another year has flown by and is in the history books.  I won’t take up valuable real-estate by stating the obvious, but it sure does seem like time is going faster and faster. It’s common in the business and marketing world to use January (and the start of a new year), as a reset button for both…

Today, it’s easier than ever to suffer from business owner isolation.  Even with all of the advancements digital connectedness, business owners often find themselves isolated and running their business in a solitary, “I’m the only one“ manner. Bill Glazer summed it up perfectly when he said, “The entrepreneur/business owner is the loneliest person on earth.” Think about your own situation. …

Given the year is winding down, I thought I would share a few book recommendations and resources I found worthwhile in 2016.  Next week, I will share some interesting and useful book-related resources, but today I want to share a book I read this past weekend,The Revenge of Analog: Real Things and Why They Matter . I picked up The…

Apparently, I blinked and my two little girls are now both in high school. My head spins as I try to comprehend how that happened so quickly, and for anybody reading this who has young kids, never, ever wish the days to go faster.  Cherish the time when your kids are beautifully innocent. As a father of two beautiful young ladies,…

I am an on-going student of marketing and copywriting, and I am always in learning and seeking out mode when it comes to improving my own abilities.  Whether it’s a book, training resource or event, I always try to keep my marketing radar on for new opportunities, ideas and ah-ha’s. Recently I learned something new and want to share it…

In today’s advertising and marketing world, it seems most advertisers and marketers have fallen under the spell that nobody reads copy and anything longer than a Tweet. If you study advertising from the mid-20th century you would immediately see that copywriters back then relied heavily on what I call the power of information-first advertising and marketing. If you compare that…

In my last article, I introduced the reader to Joe McNeill of Bob Davidson Ford in Baltimore and how a simple postcard they send out every month is generating over $500,000 in gross sales per year. Part of wanted I wanted to point out with that article was showing you how sometimes marketing that “isn’t pretty” can often out-perform professionally…

The title of this article pays homage to William Golding, who proclaimed “The greatest ideas are the simplest” in his classic novel, Lord of the Flies. Golding and other famous men and women have extolled the benefits of simplicity throughout history, and one of my constant nuggets of advice when working with clients is that often, “less can mean more.”…

If you’ve been a reader of my marketing training content for any length of time, you know I am a big fan of using cartoons and comics in both online and offline marketing.  Several years ago, I even created a training course showing business owners how to use cartoons and comics effectively to get attention and get noticed. While there…