Posts Tagged ‘Emotional Connection’
How the Blizzard of 2016 Can Improve Your Marketing
Here on the East Coast, we were hit with “The Blizzard of 2016.” Where I live, 27 inches of snow fell on Saturday. Of course if you live in the U.S. you already know this and you already know the ātop of mindā attention this wintry weather is generating. Interestingly enough, there is a valuable…
Read MoreAdvertisement Ideas: Using pets to connect with your audience
One of the best advertisement ideas used by businesses in their marketing is to connect with your audience on a personal level with pets and animals. According to the American Pet Products Manufacturerās Association, 63% of American households have a pet and over 50% of all pet owners would rather be stranded on a desert…
Read MoreAdvertising a Business: How to Grab Attention & Boost Response with Personalized Comics & Cartoons!
With all the whiz-bang technology and gadgets, itās interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in…
Read MoreDan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on ‘graphic enhancements’ in his classic book, The Ultimate Sales Letter. My fax back was short and to the pointā¦ HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter…
Read MoreMarketing Tips: How a Blizzard Helps Improve Your Marketing
Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’reĀ getting hit again today with another HUGE snow storm. Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and ātop of mindā attention all this…
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