Posts Tagged ‘Marketing Strategies’
Direct Mail Example: Does Your Marketing Cross the Goal Line?
I don’t know about you, but I enjoy getting my mail and looking through all the direct mail examples I receive, because each mailer is like a mini-marketing lesson… if you know what to look for. Recently, I received a direct mail example that is an excellent teaching moment because I am going to show…
Read More28 Types of Pictures for Effective Marketing and Advertising
In the April 2013 issue of my print newsletter, SMART Ideas, I focused the entire issue on the power and use of pictures in your marketing to get attention and make sales. The correct use of pictures is often an under-utilized, but extremely important topic for smart marketers. In this article, I’m going to give…
Read MoreMarketing with PURLs (part 3 of 3)
In part 1 of this article (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses.  In part 2 (https://mikecapuzzi.com/marketing-with-purls-2), I showed several types of marketing campaigns that can effectively use PURLs to increase response. In this last article, I’m going to share a few additional types…
Read MoreSuper Bowl XLVII Commercials – a Direct Response Review (and Contest)
It appears we survived another year of the Super Bowl and all the hoopla, hype and TV commercials, the once sporting event, now mainstream media event, is known for. All in all, it was a pretty decent game and I was happy to see Baltimore win (though San Francisco deserves credit for staging what looked…
Read MoreMarketing Ideas: Smart marketing examples you should study! (Part 1)
Something must be going on in the automobile market, because in the last few days I’ve received two mailings that are definitely worth looking at for review, study, and to get some great marketing ideas for your own business. Both examples follow the principles I outline in my “3 Steps to Incredible Response” webinar (and…
Read MoreDirect Response Marketing: Personalize and Profit!
During the recent Glazer-Kennedy InfoSUMMIT, an attendee came up to me to thank me for the recent success he had with using CopyDoodles® on a direct response marketing mail piece. He was excited that something as simple as adding a few handwritten CopyDoodles could bring new life (and response) to one of his existing direct…
Read MoreDan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on ‘graphic enhancements’ in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter…
Read MoreAnnouncing the CopyDoodles® Success Strategies Webinar Series!
One of the best ways to improve your marketing is to watch what other smart marketers are doing and figure out a way to use those same successful strategies in your business. With this in mind, I am launching a series of free, LIVE CopyDoodles® Success Strategies webinars where I will interview some of the…
Read MoreCopywriting Cosmetics: Why Copy Cosmetics are Important to Your Marketing Success!
If you want to quickly and easily improve the effectiveness of your marketing, whether online or offline, you need to understand the critical relationship between how your copy looks “copy cosmetics” and the response it generates. Back in April of 1998, marketing guru and master copywriter, Dan S. Kennedy wrote in his newsletter… “Cosmetics Matter!”…
Read MoreDan Kennedy Visits GKIC-Philly!
On Thursday, March 12, 2009, legendary copywriter and direct marketing guru Dan S. Kennedy visited GKIC-Philly. More than 320 local entrepreneurs and business owners packed the room to hear Dan’s wisdom on thriving during these tough economic times. Dan’s presentation was not only full of useful wisdom and actionable items, but it also delivered in…
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