Posts by Mike Capuzzi
3 Ideas for Using Your Own Handwriting Font
As you know I am a big believe in the power of using handwriting to get attention and connect with people, which is why I created CopyDoodlesÂź over 11 years ago. One simple handwriting strategy that adds a nice personal touch is turning your handwriting into a computer font, so you can literally type in…
Read More3 “Thin” Direct Mail Attention Grabbers
On this episode of 3 in 3, Iâm going to share three âthinâ direct mail attention grabbers you can use, which donât add a lot of postage costs to your mailing but do a great job of getting the recipient to open and interact with your mailer. Iâve used all three of them and can…
Read More3 Reasons to Support Dog Joy
On this episode of 3 in 3, in light of the fact October is Adopt-a-Dog MonthÂź, Iâm going to deviate from my normal tips & ideas focus and instead recognize my daughter Caroline, who just published her first book, Dog Joy and give you three good reasons to support Dog Joy. Dog Joy is a…
Read More3 Retro Style Marketing Ideas
As you can see Iâve got my cool, vintage bowling shirt on because on this episode of 3 in 3, I want to focus on cool and hip ways you can create retro style marketing that stands out and gets attention. This is about tapping into nostalgia to get the attention of your target market. So,…
Read More3 Tips to Remember Customers
On this episode of 3 in 3, I want to focus on the importance of remembrance and three simple strategies you should be using to remember customers and show them youâre different and care about them more than just a sales transaction. High Impact Marketing Tip #1 â Send handwritten thank you notes If youâve…
Read More3 Tips to Create a CopyDoodle Letter
For years, I have used these unique, hand-scribbled letters, which I call a CopyDoodle letters to get attention and get my recipients to read my letter. On this episode of 3 in 3, I am going to share the three steps to go from a blank sheet of paper to your own CopyDoodle letter, so…
Read More3 Ideas for Business Wall Art Gifts
On this episode of 3 in 3, I am going to share a neat company I found that allows you to create these cool canvas prints and how you can use them to create unique wall art gifts for your customers, clients, members, etc. Itâs a unique gift that will get noticed and not thrown…
Read More3 Cool & Inexpensive Gift Ideas
On this episode of 3 in 3, I am going to share three cool, inexpensive gift ideas that people love, and I have used over the years. The first are JournalBooks, which are neat little customized notebooks your customers or members can keep notes in. The second are luggage identifiers â people love these, and…
Read More3 Profit Shots from a Trip to Disney
Last week my family and I visited Disney World where I was once again reminded of Disneyâs amazing ability to extract maximum profits from its guests. While there, I jotted down three profit shot strategies Disney uses to make it easier for people to spend money with them that you can use too.  These strategies are…
Read More3 Ways to Leverage a Shook (short book)
On this episode of 3 in 3, I want to show you three high impact ways you can use a shook in your business, so get ready for 3 in 3. High Impact Marketing Tip #1 â Use Your Shook to Generate Leads Books have been effective lead generation tools for over 100 years and…
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