Posts by Mike Capuzzi

I am a big believer in the power that small business owners have when it comes to differentiating themselves through the power of personal marketing. On a recent episode of 3 in 3, I share one really simple way to do this with your own handwriting font and on this episode of 3 in 3,…

As you know I am a big believe in the power of using handwriting to get attention and connect with people, which is why I created CopyDoodles® over 11 years ago. One simple handwriting strategy that adds a nice personal touch is turning your handwriting into a computer font, so you can literally type in…

On this episode of 3 in 3, I’m going to share three “thin” direct mail attention grabbers you can use, which don’t add a lot of postage costs to your mailing but do a great job of getting the recipient to open and interact with your mailer.  I’ve used all three of them and can…

On this episode of 3 in 3, in light of the fact October is Adopt-a-Dog Month®, I’m going to deviate from my normal tips & ideas focus and instead recognize my daughter Caroline, who just published her first book, Dog Joy and give you three good reasons to support Dog Joy. Dog Joy is a…

As you can see I’ve got my cool, vintage bowling shirt on because on this episode of 3 in 3, I want to focus on cool and hip ways you can create retro style marketing that stands out and gets attention. This is about tapping into nostalgia to get the attention of your target market. So,…

On this episode of 3 in 3, I want to focus on the importance of remembrance and three simple strategies you should be using to remember customers and show them you’re different and care about them more than just a sales transaction. High Impact Marketing Tip #1 – Send handwritten thank you notes If you’ve…

For years, I have used these unique, hand-scribbled letters, which I call a CopyDoodle letters to get attention and get my recipients to read my letter. On this episode of 3 in 3, I am going to share the three steps to go from a blank sheet of paper to your own CopyDoodle letter, so…

On this episode of 3 in 3, I am going to share a neat company I found that allows you to create these cool canvas prints and how you can use them to create unique wall art gifts for your customers, clients, members, etc. It’s a unique gift that will get noticed and not thrown…

On this episode of 3 in 3, I am going to share three cool, inexpensive gift ideas that people love, and I have used over the years. The first are JournalBooks, which are neat little customized notebooks your customers or members can keep notes in.  The second are luggage identifiers – people love these, and…

Last week my family and I visited Disney World where I was once again reminded of Disney’s amazing ability to extract maximum profits from its guests. While there, I jotted down three profit shot strategies Disney uses to make it easier for people to spend money with them that you can use too.  These strategies are…