Posts by Mike Capuzzi

Here in the U.S., we’re heading into the end of summer and many folks are getting in last second vacations and gearing up for a new school year. With this in mind, I thought I would pose a fun marketing quiz and see if you can identify the rather smart high impact marketing strategy in…

Last night, my 10 year old German Shepherd, Zoe, reminded me of an important marketing concept recently and I want to share it with you today. It all started when I had to give her some medicine and realized we were out of the Pill Pockets® she likes so much (now there is an invention…

I love it when I see local bricks and mortar business owners create extraordinary marketing and the example I want to share with you here, is a very good one – worthy of your study. (On a side note, creating great marketing is what I help my High Impact Marketing Members do each month, via…

The July 2014 High Impact Marketing Report is now available to all High Impact Marketing Club Members. This month’s High Impact Marketing Report is jam-packed with useful money-making marketing tips and ideas for: Bricks and mortar business owners Professional practice owners And any business owner that has face-to-face contact with prospects and customers Here’s just…

[purlfirst] Imagine if you had the foresight you now have as hindsight, back in the late 1990’s when buying Web domains was a new experience. By simply being a bit visionary and picking the right new domains back then, you could have been a multi-millionaire today. Don’t believe me? Check out the top 10 most…

In my previous article, I showed you a direct mail piece a new local pizza shop sent out that is a classic example of what I call mediocre marketing. The type of marketing that does little to get a business owner new customers and keep existing customers. As a matter of fact, I laughed when…

It pains me when I see a local business owner miss the mark with their marketing efforts and create mediocre marketing that does little to get them closer to their business and financial goals. If only they spent a few hours reading a few key marketing books and perused web sites like this one, they…

High Impact Marketing Club Members are in for a special treat this month when they receive this month’s High Impact Marketing Superhero Interview. Technically this month should be “superheroes,” since I interviewed both Dean Killingbeck and Shannon Grace of New Customers Now. Dean and Shannon are masters of creative and high-response direct mail for bricks…

I am a huge proponent of personalized marketing for bricks and mortar and professional practice business owners and I have outlined many strategies in my High Impact Marketing Manifesto. Study after study shows that personalized marketing (done right) increases response and results. These days with all the advanced technologies, personalized marketing can go way beyond…

High Impact Marketing is all about showing bricks and mortar business owners (and any business which requires face-to-face contact with prospects and customers) how to create bold and unique marketing, which stands out from the masses. High Impact Marketing also about creating special (and profitable) connections with customers, clients and patients. One fun and easy…