Book Marketing Tips

How Short Informational Books Attract Great Customers and Clients As a business owner you’re constantly searching for innovative ways to attract great customers and clients. In the digital age, the competition for attention is fierce, and standing out requires more than just traditional marketing tactics. One powerful yet often overlooked strategy is writing a short…

Is Writing a Book the Ultimate Sales Letter Your Business Needs? In this article I want to share two decades of experience on why I think writing a book can be the ultimate sales letter for introducing new customers to your products and services and business growth. Writing a Book Is One of the Most…

In 2020, I published a “private” book, The Magic of Free Books, that I only sent to clients and customers to provide them with tactics to make money by giving away a free book. In May of 2023, I updated this book and this new “second edition” includes even more smart tactics (61 total) to…

It’s my belief one of the most powerful and effective strategies to leverage your business-related book in what I call a WOW! Kit. Other marketing experts, like Dan Kennedy, call it a shock and awe kit. Regardless of what you call impactful kits, they are powerful marketing assets for your business (as a matter of…

My latest short, helpful book (shook™), The 100-Page Book, is now available on Amazon as a print book, Kindle book and audio book, and as of today’s date (early January 2021), it has been an Amazon #1 bestseller for six months!  BUY NOW! But first a warning, this book is not for everyone. The 100-Page…

If you are an author of a printed book on Amazon, you have the unique opportunity to leverage Amazon’s powerful (and irresistible) branding to send a direct mail package to a targeted individual directly (even potentially bypassing “gate keepers”). If you do any sort of business to business (B2B) marketing and are trying to reach…

I want to share a recent story with you because it’s instructional for many different reasons (especially if you have been putting off publishing a book for you and your business).   On January 31, 2020, I had the opportunity to speak at Julie Steinbacher’s, 2nd Annual Winter Conference for the National Alliance of Attorneys…