Business Marketing Tips

Given the time of year we’re entering, I thought it would be helpful to offer some sage advice for all business owners and entrepreneurs.  Between the holiday season, wrapping up end of year tasks and preparing for 2014, the next six weeks will be hectic and frenetic. Like many of the articles I write for…

This is a marketing alert about the new domains coming soon and offering smart marketers unique new ways to get their message on the Internet. For some time, the Internet Corporation for Assigned Names and Numbers (ICANN) has been preparing to introduce a whole new range of generic top level domains and if you’re like…

In my last article, I posed the challenge for readers to improve this advertisement from Philadelphia furniture-retailer, Oskar Huber furniture.  I want to thank all the thoughtful response and input readers sent and congratulations to Tim Turner and Edwin Soler for winning a copy of Mustard Seeds, Shovels and Mountains from the late, great Jim…

One quick and easy way to hone your own marketing skills is to review other’s marketing and advertisement materials with the intent of trying to improve them so they follow the direct marketing strategies we all know and love. Since often times we cannot see the glaring mistakes and areas for improvement in our own…

It seems like every marketer, business owner and entrepreneur I know uses Adobe PDF files in their business – in some form or fashion.  Whether it’s an ebook, special report, product bonuses or even a digital newsletter, millions of PDF files are generated each day and posted on web sites around the world. But did…

Have you seen or heard about “Naked and Afraid” – the reality show on Discovery Channel? I’m not a big reality TV show fan, but this one is rather interesting and its premise is simple. Two strangers, a man and woman, are plunked down in the middle of nowhere (e.g. deserted island, the jungle, African…

Last week I announced my upcoming one-day workshop on how to be a six-figure print subscription newsletter publisher this coming October.  Print, subscription newsletters are different than free client/customer newsletters and if you have not yet gotten on my Priority Notification list about this very focused info-publishing workshop, you can do so here: https://mikecapuzzi.com/newsletter-publisher-workshop I’m…

If leveraging and monetizing your expertise and passion, while having the freedom of a life-style oriented business, interests you I want to invite you to learn more about my upcoming Six Figure Newsletter Publisher Blueprint Workshop. Being a paid newsletter publisher is one of the smartest and most profitable business decisions I’ve ever made and…

In marketing, how to get attention is not easy, yet it is fundamentally important.  This article describes one way a smart marketer got my instant attention and how you can possibly use this same strategy to get attention with your marketing. Last week I had the privilege of hosting a group of smart business owners…

If you’ve followed me for any length of time, you know I am a huge proponent of creating personalized marketing in order to get your marketing to stand out, get attention and generate results, which is why I just wrote The Entrepreneur’s Guide to Marketing with PURLs now available on Amazon.com.  This book is essential…