Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

Last week I announced my upcoming one-day workshop on how to be a six-figure print subscription newsletter publisher this coming October.  Print, subscription newsletters are different than free client/customer newsletters and if you have not yet gotten on my Priority Notification list about this very focused info-publishing workshop, you can do so here: https://mikecapuzzi.com/newsletter-publisher-workshop I’m already in the research and…

If leveraging and monetizing your expertise and passion, while having the freedom of a life-style oriented business, interests you I want to invite you to learn more about my upcoming Six Figure Newsletter Publisher Blueprint Workshop. Being a paid newsletter publisher is one of the smartest and most profitable business decisions I’ve ever made and this coming October 21 I’m…

In marketing, how to get attention is not easy, yet it is fundamentally important.  This article describes one way a smart marketer got my instant attention and how you can possibly use this same strategy to get attention with your marketing. Last week I had the privilege of hosting a group of smart business owners and entrepreneurs at a two…

If you’ve followed me for any length of time, you know I am a huge proponent of creating personalized marketing in order to get your marketing to stand out, get attention and generate results, which is why I just wrote The Entrepreneur’s Guide to Marketing with PURLs now available on Amazon.com.  This book is essential for any business owner looking…

I don’t get it. Lately a bunch of marketers have put me on their email list – as if I opted in on my own accord – which I didn’t. I cannot fathom why they think this type of SPAM is a good way to start a business relationship, especially in light of the amateurish and pretty awful writing to…

The ability to leverage your knowledge, expertise and passion to help others (while getting paid nicely and working the way you want to work) is an entrepreneur’s dream come true! I call this is the promise of info-marketing – and when done right building an information-marketing or info-publishing business, either as an add-on to your existing business or as a…

In my June SMART Ideas newsletter (www.smartideasformarketing.com), which was just mailed to subscribers, I focused the issue on something I call “ride-along marketing.” Ride-along marketing is a type of marketing campaign any business owner can leverage to get specific marketing messages in front of a specific person by “riding along” with something this person is already engaged with. A common…

Before I start, I want everybody to know this is a serious marketing article and contains several timely reminders for business owners and marketers everywhere.  If you were offended by the subject line, trust me, there’s logic behind it so keep reading. Last week, I took some time to go through a pile of direct mail that had accumulated on…

Here in the northeast United States, spring is here. The days are brighter, warmer and new life and growth is happening all around. As much as I like winter, spring is always a welcomed season and it always causes me to pause and remember just how fortunate we are to be a play some part in this game called Life.…

No doubt you’re familiar with and have seen examples of PowerPoint-style videos on the web (if you’re a Mac user, substitute Keynote for PowerPoint).  Even though they are often referred to as “video sales letters,” I believe this description is limiting, since there is so much more you can do with these types of videos. As a matter of fact,…