Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

On the last episode of 3 in 3, I shared three copywriting tips and on this episode of 3 in 3, I am going to share three more helpful copywriting tips I personally use, so get ready for 3 in 3. Copywriting Tip #4 – Be Careful of “That Splat.” A copyeditor once reprimanded me for the unnecessary and over-use…

I have been writing a lot of copy lately and during this effort, I have been reminded of several simple copywriting tips and tricks I should be using. On this episode of 3 in 3, I am going to share three quick and simple copywriting tips that will definitely help you craft better copy, so get ready for 3 in…

Welcome to the first episode of 3 in 3 with Mike Capuzzi for 2019! I truly hope 2019 is a year of good health, peace and profits and I look forward to sharing more ideas, resources and tips throughout this next year. On this episode I want to share three book recommendations I think are ideal for kicking off a…

On this episode I want to share a new short book I’ve authored called The Magic of Short Books. This book is written for Main Street type business owners and shows them a specific strategy to author a powerful “customer attraction book.” On this episode of 3 in 3, I’m going to give you three reasons to grab a copy…

Over the last few episodes, I have been sharing ideas on how to create personal marketing for your business and on this episode, I want to share three ideas on how you express gratitude and recognize others in your business as a strategy to differentiate your business, so get ready for 3 in 3! As a marketing-oriented, small business owner,…

On the last episode I shared three types of photos you can use to personalize your marketing, and on this episode, I am going to continue  the graphics theme and focus on three types of cartoons I think you should use in your marketing. Cartoons are a fun and effective way to connect with others and have been used for…

Seeing how we’re entering the holiday season when lots of photographs are taken, I thought it would be appropriate to share three ideas how you can use photos as a personal marketing strategy. In my opinion, even though we all carry a camera in pocket, we miss lots of opportunities to capture high impact photos, so get ready for 3…

I am a big believer in the power that small business owners have when it comes to differentiating themselves through the power of personal marketing. On a recent episode of 3 in 3, I share one really simple way to do this with your own handwriting font and on this episode of 3 in 3, I’m going to share three…

As you know I am a big believe in the power of using handwriting to get attention and connect with people, which is why I created CopyDoodles® over 11 years ago. One simple handwriting strategy that adds a nice personal touch is turning your handwriting into a computer font, so you can literally type in your own personal handwriting style.…

On this episode of 3 in 3, I’m going to share three “thin” direct mail attention grabbers you can use, which don’t add a lot of postage costs to your mailing but do a great job of getting the recipient to open and interact with your mailer.  I’ve used all three of them and can vouch they get attention, so…

On this episode of 3 in 3, in light of the fact October is Adopt-a-Dog Month®, I’m going to deviate from my normal tips & ideas focus and instead recognize my daughter Caroline, who just published her first book, Dog Joy and give you three good reasons to support Dog Joy. Dog Joy is a collection of stories from people…

As you can see I’ve got my cool, vintage bowling shirt on because on this episode of 3 in 3, I want to focus on cool and hip ways you can create retro style marketing that stands out and gets attention. This is about tapping into nostalgia to get the attention of your target market. So, get ready for 3 in…