Posts Tagged ‘Direct Mail’
Direct Mail Example: Does Your Marketing Cross the Goal Line?
I donāt know about you, but I enjoy getting my mail and looking through all the direct mail examples I receive, because each mailer is like a mini-marketing lessonā¦ if you know what to look for.Ā Recently, I received a direct mail example that is an excellent teaching moment because I am going to show…
Read MoreThe Art of Designing Envelopes That Stand Out!
Marketers who send a lot of direct mail know there is an art and science to the design of the envelope.Ā If you were to study any of the great direct mail marketers, each would reaffirm the critical importance of the design and look of your envelopes and how certain design principles can result in…
Read MoreMarketing with PURLs (part 3 of 3)
In part 1 of this article (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses. Ā In part 2 (https://mikecapuzzi.com/marketing-with-purls-2), I showed several types of marketing campaigns that can effectively use PURLs to increase response. In this last article, Iām going to share a few additional types…
Read MoreSmart Ways to Use Tickets in Your Marketing
If youāre looking for a fun and unique way to get attention and increase the results of your marketing, using a great-looking ticket, may be just the ticket to higher response (I couldnāt resist)! Event marketers have used tickets for centuries to give their events a special feel of exclusivity and as a way to…
Read MoreCreative Marketing Examples: Tap into the Power of Swipe Files!
If youāve ever stared at a blank computer screen or sheet of paper when you sat down to begin writing a marketing piece, you know how challenging it can be to get started and how valuable it is to have a collection of creative marketing examples at your fingertips. Starting a marketing campaign from scratch…
Read MorePromotion Ideas: Smart marketing examples you should study! (Part 2)
In my last article (https://mikecapuzzi.com/marketing-ideas), I shared several smart promotion ideas and marketing examples that illustrate the concept of āpersonal correspondenceā and its value for using in your marketing. I also created an episode of CopyDoodles TV (http://www.mikecapuzzi.tv/lost-art-of-personal-correspondence-cdtv-episode), where I show several additional promotion ideas and examples of āthe lost art of personal correspondenceā and…
Read More3 Direct Marketing Resources You Should Know About
On my last episode of Mike Capuzzi’s 3 in 3, I shared some direct marketing insights I gained on a recent consulting day with Dan Kennedy.Ā I also mentioned Danās latest book, No BS Price Strategy (non-affiliate Amazon link) which he co-authored with Jason Marrs. I highly recommend everybody watching this episode read this book…
Read MoreGary Halbert newsletters, a powerful direct mail example, and a nifty little bookā¦
Earlier this week, I posted a valuable episode of my 3 in 3 show at http://www.mikecapuzzi.tv/2011/07/ In case you missed it, itās well worth three minutes of your time to check it out. On this particular episode I shared three tips for helping your improve your business and marketing. Resource #1 The first was a…
Read MoreRecent Good Marketing Examples That Caught My Eye ā Part 1
Everybody reading this article should constantly be on the lookout for good marketing examples that arrive in your mailbox, email inbox, etc. Thereās a lot of neat ideas and strategies you can use in your business, if you simply have your āmarketing radarā on and are always looking for good marketing examples that are getting…
Read MoreAdvertisement Ideas: Using pets to connect with your audience
One of the best advertisement ideas used by businesses in their marketing is to connect with your audience on a personal level with pets and animals. According to the American Pet Products Manufacturerās Association, 63% of American households have a pet and over 50% of all pet owners would rather be stranded on a desert…
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