Posts by Mike Capuzzi
Create Customers for Life with a Welcome Mat Marketing Campaign
On this video, Mike shows the power of a “welcome mat” marketing campaign that all business owners should be using in their business.
Read MoreWelcome Mat Marketing: Making Your New Customers, Clients and Patients Feel Special
Much like a welcome mat greets visitors to your home, all business owners should have in place something I call “welcome mat marketing” for new customers, clients and patients (for the sake of this article, I am going to lump them all together as “customers”). I cannot think of a single business owner that could…
Read MoreThe Attention-Grabbing Power of the Provocative Headline
THE SEXLESS MARRIAGE. I have to admit… it caught my eye. Not for any personal relevancy mind you, but because of the marketing beauty of it. Three short, simple and provocative words that get instant attention. From a marketing perspective, there’s a lot to learn from this short statement. As a matter of fact, I…
Read MoreIntroducing the Brand New CopyDoodles Access Club!
After more than eight months of hard work, countless conversations with existing members and the development of new content, I’m pleased to announce the opening of the completely rebuilt CopyDoodles Access Club! The CopyDoodles Access Club is the world’s premier site for hand-drawn graphics and doodles for marketing, advertising and promotions.  First released in 2007,…
Read MoreEffective Strategies to Boost Your Direct Mail Response
Last week, I had the privilege of being one of a handful of guest experts at Dan Kennedy’s Mailbox-Millions seminar, where close to 300 business owners gathered to discover ways to improve their direct mail results. This was the third time Dan has asked me to speak at one of his small, boutique seminars and…
Read More7 Examples of Smart Marketing That Have Crossed My Desk Recently [CDTV: Episode 34]
On this episode of CopyDoodles TV, I share several unique and worthy marketing pieces that have crossed my desk recently from CopyDoodles members around the world. To download a PDF of these examples, Click here. New to CopyDoodles? Click here to learn more.
Read MoreNeed to Get Attention? Send a Greeting Card!
A great way to capture the attention of your readers and to strengthen the personal bond you have between your followers or customers is with the use of greeting cards. Greeting cards typically evoke positive emotions with people, which will help with getting your message noticed and read. The great thing about using greeting cards…
Read MoreTips for Creating Outstanding Business Greeting Cards [CDTV: Episode 33]
Tips for Creating Outstanding Business Greeting Cards [CDTV: Episode 33]
Read MoreHighway to Profits
I admit, I’m a big AC/DC fan. Have been for years and recently while listening to their Highway to Hell album, the title (and marketing concept) for this article came to me. I hope it paints a clear visual for you and your future marketing efforts. Last week, I shared an article about a pretty…
Read MoreA Display Ad Worthy of Your Study (and can you find the one missing thing?)
A few months back, I saw this ad in the newspaper and as soon as I saw it, I ripped it out and filed it to discuss as a display advertisement worthy of review. And just so there’s no confusion, I am not a customer or affiliate of MyPillow®, but I definitely think they are…
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