Business Marketing Tips

[purlfirst] Imagine if you had the foresight you now have as hindsight, back in the late 1990’s when buying Web domains was a new experience. By simply being a bit visionary and picking the right new domains back then, you could have been a multi-millionaire today. Don’t believe me? Check out the top 10 most…

In my previous article, I showed you a direct mail piece a new local pizza shop sent out that is a classic example of what I call mediocre marketing. The type of marketing that does little to get a business owner new customers and keep existing customers. As a matter of fact, I laughed when…

It pains me when I see a local business owner miss the mark with their marketing efforts and create mediocre marketing that does little to get them closer to their business and financial goals. If only they spent a few hours reading a few key marketing books and perused web sites like this one, they…

High Impact Marketing Club Members are in for a special treat this month when they receive this month’s High Impact Marketing Superhero Interview. Technically this month should be “superheroes,” since I interviewed both Dean Killingbeck and Shannon Grace of New Customers Now. Dean and Shannon are masters of creative and high-response direct mail for bricks…

I am a huge proponent of personalized marketing for bricks and mortar and professional practice business owners and I have outlined many strategies in my High Impact Marketing Manifesto. Study after study shows that personalized marketing (done right) increases response and results. These days with all the advanced technologies, personalized marketing can go way beyond…

High Impact Marketing is all about showing bricks and mortar business owners (and any business which requires face-to-face contact with prospects and customers) how to create bold and unique marketing, which stands out from the masses. High Impact Marketing also about creating special (and profitable) connections with customers, clients and patients. One fun and easy…

The May 2014 High Impact Marketing Report (my print and digital subscription newsletter) is now available to all High Impact Marketing Club Members. This month’s issue is jam-packed with useful money-making marketing tips and ideas for: Bricks and mortar business owners Professional practice owners And any business owner that has face-to-face contact with prospects and…

I am on a mission to help bricks and mortar business owners around the world create better, more profitable marketing, which is why I wrote the High Impact Marketing Manifesto and created the High Impact Marketing Club.In the Manifesto, I outline four fundamental cornerstones to developing High Impact Marketing for your business.  In this article,…

It’s a classic line from the original Godfather movie (first released in 1972), uttered by the character Peter Clemenza to fellow thug Rocco who just executed a co-worker in a parked car.  Clemenza was instructing Rocco to get out of the car, leave the murder weapon behind and grab the tasty Italian dessert he brought…

This month, I released the High Impact Marketing Manifesto to help business owners around the world create more profitable, authentic and integrity-based marketing.  The Manifesto is a collection of unconventional, yet time-tested and proven strategies for “real world business owners.”  I define these types of business owners as bricks and mortar business owners, professional practice…