The Number One Mistake People Make With CopyDoodles®

A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…

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Must-read Books for Entrepreneurs! [3in3: Episode 8]

On this week’s episode of Mike Capuzzi’s 3 in 3, Mike will share three books he highly recommends you check out:   – Magic Words That Bring You Riches – Ted Nicholas – How to Turn Words Into Money -Ted Nicholas – The War of Art – Steven Pressfield   Stay tuned until the end…

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Advertising a Business: How to Grab Attention & Boost Response with Personalized Comics & Cartoons!

With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in…

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A Wise Lesson From Napoleon Hill

Mike Capuzzi Dan Kennedy

Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy.  Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design…

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