Posts Tagged ‘Copywriting’
The Number One Mistake People Make With CopyDoodles®
A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…
Read MoreSuper Bowl XLVII Commercials – a Direct Response Review (and Contest)
It appears we survived another year of the Super Bowl and all the hoopla, hype and TV commercials, the once sporting event, now mainstream media event, is known for. All in all, it was a pretty decent game and I was happy to see Baltimore win (though San Francisco deserves credit for staging what looked…
Read MoreGary Halbert newsletters, a powerful direct mail example, and a nifty little book…
Earlier this week, I posted a valuable episode of my 3 in 3 show at http://www.mikecapuzzi.tv/2011/07/ In case you missed it, it’s well worth three minutes of your time to check it out. On this particular episode I shared three tips for helping your improve your business and marketing. Resource #1 The first was a…
Read MoreMust-read Books for Entrepreneurs! [3in3: Episode 8]
On this week’s episode of Mike Capuzzi’s 3 in 3, Mike will share three books he highly recommends you check out: – Magic Words That Bring You Riches – Ted Nicholas – How to Turn Words Into Money -Ted Nicholas – The War of Art – Steven Pressfield Stay tuned until the end…
Read MoreDirect Marketing Mail: How to Create Envelopes That Get Ripped Open Immediately!
For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks…
Read MoreDirect Mail Design: How to Create Envelopes that Get Ripped Open IMMEDIATELY! [CDTV: Episode 6]
In this episode of CopyDoodles TV, Mike will be demonstrating how important direct mail design is in creating irresistible direct mail pieces that your clients, and potential customers want to open immediately upon receipt. If you are doing any direct mail design in your business, make sure that you watch this episode of CopyDoodles TV!
Read MoreAdvertising a Business: How to Grab Attention & Boost Response with Personalized Comics & Cartoons!
With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in…
Read MoreDan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!
I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on ‘graphic enhancements’ in his classic book, The Ultimate Sales Letter. My fax back was short and to the point… HELL YEAH!!! I own the very first edition (1990) of The Ultimate Sales Letter…
Read MoreA Wise Lesson From Napoleon Hill
Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy. Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design…
Read MoreMike Capuzzi Speaks At Dan Kennedy’s “Business Of Copywriting Academy”
Hey Guys! Well I’m on the road again today this time to Cleveland, OH to speak at Dan Kennedy’s “Business of Copywriting Academy.” I am going to be one of only three guest speakers at Dan’s event and I’ll be speaking on the topic of Copy Cosmetics. The workshop is for professional copywriters and they’ll…
Read More