Posts by Mike Capuzzi

Welcome to this episode of 3 in 3 with Mike Capuzzi – the only web tv show guaranteed to give you three High Impact Marketing tips in only three minutes or less! I’m Mike Capuzzi and thanks for watching. On this episode of 3 in 3, I’m going to continue my discussion of about the…

On this episode of 3 in 3, I’m going to share three reasons why I think you should be using information-first advertising and marketing, so get ready for 3 in 3! Information-first marketing is a time-tested strategy which uses helpful information, typically in the form of a tip sheet, report, book, DVD, or information kit…

Welcome to this episode of 3 in 3 with Mike Capuzzi – the only web tv show guaranteed to give you three High Impact Marketing tips in only three minutes!  I’m Mike Capuzzi and thanks for watching. This episode of 3 in 3 was inspired by the Winter Olympics and specifically the mogul skiing competition. …

Welcome to this episode of 3 in 3 with Mike Capuzzi – the only web tv show guaranteed to give you three High Impact Marketing tips in only three minutes! I’m Mike Capuzzi and thanks for watching. On this episode of 3 in 3, I’m going to share three helpful Google tricks I use all…

Welcome to this episode of 3 in 3 with Mike Capuzzi – the only web tv show guaranteed to give you three High Impact Marketing tips in only three minutes or less! I’m Mike Capuzzi and thanks for watching. Well it has finally happened in my lifetime.  Last night the Philadelphia Eagles won their first…

On this episode of 3 in 3, in honor of the Philadelphia Eagles heading to the Super Bowl to play the New England Patriots once again, I’m going to share three historic Philadelphians and their infamous written words which are appropriate for reading and study for all business owners today. Get ready for 3 in…

On this episode of 3 in 3, I’m going to share three books I recently RE-READ and recommend you read for the first time, or read again.  They are that good. Get ready for 3 in 3! High Impact Marketing Tip #1 The One Thing, by Gary Keller is a great book to read at…

Crafting an attention-grabbing and effective copywriting headline for any sort of marketing effort, albeit a sales letter, postcard mailer, website landing page or advertisement, is critical for the business owner looking for maximum results from his or her marketing. And while most business owners aren’t looking to be professional copywriters – learning how to construct…

The other day, my wife and kids came home from a Costco shopping trip and I noticed they were unpacking several food items I had never seen before. When I asked my wife Becky about it, she informed me that they happened to visit Costco during one of their infamous food sampling sessions and my…