Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

I recently came across this historical story (thanks Shawn P.) and found it relevant to what’s going on today. Back in the early 20th century, several soft drink brands were vying for consumer’s attention and money. One young brand we all are familiar with was Coca-Cola. Another brand you may have never heard of was Moxie Cola, which was invented…

Dan Kennedy Presentation From March 2009 On March 12, 2009, during the “Great Recession”, I had the opportunity to host a private, special evening with world-renowned marketing strategist, Dan Kennedy, along with 323 entrepreneurs and business owners in the Philadelphia, PA area. I invited Dan to share his wisdom and insights on how to survive (and even thrive) when things…

On this episode of 3 in 3, I’m recommending three short, but powerful books you’ve probably never heard of, that reside in my business book library, and are perfect when you only have 60 minutes or so and you want to make it a productive and profitable hour. So, get ready for 3 in 3! High Impact Marketing Tip #1-Skill…

On the last episode I shared three “as good as gold” tips to make your marketing stand out and get attention! On this episode, I am going to give you three more golden tips on how to make your marketing unique-looking and attention-grabbing. So, get ready for 3 in 3! High Impact Marketing Idea #1-Use Golden Tickets On the previous…

On this episode I’m going to share three “as good as gold” tips to make your marketing stand out and get attention! Nobody can deny the value of gold and there are lots of fun ways you can leverage this connection in your marketing! I have used each of these ideas over the years and continue to do so, so…

Welcome to this episode of 3 in 3 with Mike Capuzzi – where you get three High Impact Marketing ideas in only three minutes! I’m Mike Capuzzi and thanks for watching. On this episode I’m going to give you three tips to use PowerPoint® to create valuable marketing assets for your business. Even if you don’t use PowerPoint, you can…

We all know that it is getting more difficult to get people we are marketing to to take immediate action on our promotions and offers. There are many reasons for this, but one thing we all must do is to constantly remind ourselves to do our best at creating real urgency in our offers. On this episode of 3 in…

On the last episode of 3 in 3, I shared three online tools that allow you to remove the background from your digital photos and on this episode, I am going to continue the theme and share three more online resources that do some really cool things with your digital photos and images, so get ready for 3 in 3.…

One of the most useful graphic image editing techniques, for business owners and marketers, is the ability to remove the background from a digital photo. This is important for using what I call “power poses,” which are photos of you with the background removed so you can place on top of any of your marketing materials. Typically, you would have…

In 2006, I was introduced to an accomplished business man and extraordinary gentleman, Jim Connelly. Jim is a businessman with a distinctive business background and his Rolodex of who he calls friends and colleagues is a “Who’s Who” of noteworthy individuals including Frank Sinatra, Lou Holtz, Jack Welch, and Regis Philbin. On this episode of 3 in 3, I’m sharing…

One of the cool things in working with and getting to know so many smart business owners is the great stuff they create and on this episode of 3 in 3, I’m going to share three recent books published by friends of mine that you should definitely check out, so get ready for 3 in 3. Book #1 – The…

On the last episode of 3 in 3, I shared three copywriting tips and on this episode of 3 in 3, I am going to share three more helpful copywriting tips I personally use, so get ready for 3 in 3. Copywriting Tip #4 – Be Careful of “That Splat.” A copyeditor once reprimanded me for the unnecessary and over-use…