Over a Decade's Worth of Small Business Marketing Tips From Mike Capuzzi

It pains me when I see a local business owner miss the mark with their marketing efforts and create mediocre marketing that does little to get them closer to their business and financial goals. If only they spent a few hours reading a few key marketing books and perused web sites like this one, they could dramatically improve their marketing…

High Impact Marketing Club Members are in for a special treat this month when they receive this month’s High Impact Marketing Superhero Interview. Technically this month should be “superheroes,” since I interviewed both Dean Killingbeck and Shannon Grace of New Customers Now. Dean and Shannon are masters of creative and high-response direct mail for bricks and mortar, professional practice and…

I am a huge proponent of personalized marketing for bricks and mortar and professional practice business owners and I have outlined many strategies in my High Impact Marketing Manifesto. Study after study shows that personalized marketing (done right) increases response and results. These days with all the advanced technologies, personalized marketing can go way beyond simply inserting your recipient’s name…

High Impact Marketing is all about showing bricks and mortar business owners (and any business which requires face-to-face contact with prospects and customers) how to create bold and unique marketing, which stands out from the masses. High Impact Marketing also about creating special (and profitable) connections with customers, clients and patients. One fun and easy way to enhance your relationship…

The May 2014 High Impact Marketing Report (my print and digital subscription newsletter) is now available to all High Impact Marketing Club Members. This month’s issue is jam-packed with useful money-making marketing tips and ideas for: Bricks and mortar business owners Professional practice owners And any business owner that has face-to-face contact with prospects and customers Here’s just a quick…

I am on a mission to help bricks and mortar business owners around the world create better, more profitable marketing, which is why I wrote the High Impact Marketing Manifesto and created the High Impact Marketing Club.In the Manifesto, I outline four fundamental cornerstones to developing High Impact Marketing for your business.  In this article, I want to focus on…

It’s a classic line from the original Godfather movie (first released in 1972), uttered by the character Peter Clemenza to fellow thug Rocco who just executed a co-worker in a parked car.  Clemenza was instructing Rocco to get out of the car, leave the murder weapon behind and grab the tasty Italian dessert he brought along. It was a recent…

This month, I released the High Impact Marketing Manifesto to help business owners around the world create more profitable, authentic and integrity-based marketing.  The Manifesto is a collection of unconventional, yet time-tested and proven strategies for “real world business owners.”  I define these types of business owners as bricks and mortar business owners, professional practice owners and any business owner…

When marketing your business, it’s often a smart strategy to place “marketing hurdles” in your campaigns to slow people down in order to do something which measures their interest level in what you have to offer. A classic example is a web-based squeeze page where you ask somebody for their contact info before presenting the reward. Another example would be…

Recently, I was in need of some copywriting inspiration and whenever that happens one of the places I turn to is my library of classic marketing and business books.  For years, I’ve collected first edition and classic marketing and business books and some of my most coveted books were written by the legendary John Caples. I’m sure most of you…

In my last article, I showed an attempt of high impact marketing that goes wrong by trying to personalize in a way I consider deceitful and simply wrong (you can read it here). While high impact marketing is all about personalized marketing, it’s about doing it in an authentic, integrity-based, friend-to-friend way. The example I am about to show you…

If you’re like me, you treat your mailbox and email inbox as an opportunity to learn.  Sure, 90% of the stuff in either box is NOT worthy of your study, but I guarantee 10% or so of the mail and emails you’re getting offer ideas on what to do (good marketing) and what NOT to do (bad marketing). This particular…