The Number One Mistake People Make With CopyDoodles®

A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…

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Is the Customer Always Right?

We’re all familiar with the old maxim, “The customer is always right.” As business owners it’s been drilled into our heads since the first day we started our business. If you research it, you’ll see it attributed to the founder of England’s Selfridge Department Stores, Harry Gordon Selfridge way back in 1909.  On face value,…

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4 Smart Ways Any Type of Offline Business Owners or Professional Can Use Webinars to Generate Profitable New Revenue Streams!: Part 1

A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is to start using webinars. Webinars have been around for years and if you’re not familiar with them they’re a great way to host virtual meetings and presentations without ever having to leaving your office. Webinars are also super-convenient…

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The Power of Personalized & Handwritten Business Thank You Notes

In this day and age where everybody is looking for the next shiny object to improve their business, there’s a simple solution immediately available to every business owner and entrepreneur! It’s expressing your appreciation and gratitude to friends, customers, clients, and colleagues by sending handwritten thank you notes. Today, when 99% of people complain of…

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3 Direct Marketing Resources You Should Know About

On my last episode of Mike Capuzzi’s 3 in 3, I shared some direct marketing insights I gained on a recent consulting day with Dan Kennedy.  I also mentioned Dan’s latest book, No BS Price Strategy (non-affiliate Amazon link) which he co-authored with Jason Marrs. I highly recommend everybody watching this episode read this book…

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7 Smart Ways to Use CopyDoodles on Webinars

A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is by using CopyDoodles on your webinars. Personally, I am a huge fan of webinars and over the year’s I’ve hosted hundreds of webinars. Some that were informational and free, some that sold a product and some that required…

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Two Copywriting Tips for Smart Direct Response Marketers

Smart direct response marketers know the importance of being able to write good, strong sales and marketing copy. Well written, compelling direct response copy is the lifeblood of profitable marketing campaigns and everybody reading this article should feel the need to improve their copy writing skills. Fortunately there are number of excellent books and courses…

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How to Get More Business From Your Business Card Layouts!

It’s a fact that almost every business owner and entrepreneur uses a business card as part of their marketing arsenal. The typical business card is the most ubiquitous 7 square inches of marketing in the entire world – yet it’s also a fact that 98% of business card layouts stink when it comes to doing…

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