The Number One Mistake People Make With CopyDoodlesÂź

A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…

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Advertising a Business: How to Grab Attention & Boost Response with Personalized Comics & Cartoons!

With all the whiz-bang technology and gadgets, it’s interesting that many marketers advertising a business tend to forget some of the fundamentals of good, direct-response marketing. Today, unfortunately, many marketers thumb their noses at the timeless and proven strategies used by the legends of direct response marketing like John Caples, David Ogilvy and others in…

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Write On Your Web Site For Attention and Response!

copydoodles after screen shot

These days few things stand out on many business web sites and it’s as if many sites come from the same cookie-cutter mold.  Business owners and entrepreneurs are missing out on relationship-building and income-producing opportunities, simply because their web sites fail to grab the attention of viewers. Smart marketers use a collection of proven response-boosting…

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A Wise Lesson From Napoleon Hill

Mike Capuzzi Dan Kennedy

Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy.  Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design…

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What Makes Entrepreneurs Tick

Yesterday, I passed the 100 hour mark on the research and compilation of my upcoming presentation at next week’s Glazer-Kennedy Insider’s Circle SuperConference. I believe I am working on one of the most comprehensive and in-depth looks into “copywriting cosmetics” and how they can improve response when used correctly. How their copywriting and marketing projects…

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Dan Kennedy Visits GKIC-Philly!

On Thursday, March 12, 2009, legendary copywriter and direct marketing guru Dan S. Kennedy visited GKIC-Philly.  More than 320 local entrepreneurs and business owners packed the room to hear Dan’s wisdom on thriving during these tough economic times.  Dan’s presentation was not only full of useful wisdom and actionable items, but it also delivered in…

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